• MediaPost.com reports that a new study suggests that a high percentage of affluent Americans are shopping at Amazon - "69% of the adults in the $250,000+ household income segment have shopped there in the past 12 months … 60% of Amazon's customers shop at Amazon at least once a month and, as household income increases, so does the probability of an Amazon customer's shopping there (64% of the $500,000+ household-income segment shops there once a month or more frequently)."
The story goes on: "Amazon and Walmart are the only two retailers from which the majority of Americans (59%) made a purchase in the past twelve months. Notably, Walmart reached more mass-market adults (with household incomes of less than $75,000) while Amazon reached many more affluent and luxury-oriented consumers (household incomes $75,000+, $250,000+ and $500,000+). According to this survey, Walmart customers' average income is about $76,000 while Amazon's average is about $89,000."
The study is from the Shullman Luxury and Affluence Monthly Pulse.
The story goes on: "Amazon and Walmart are the only two retailers from which the majority of Americans (59%) made a purchase in the past twelve months. Notably, Walmart reached more mass-market adults (with household incomes of less than $75,000) while Amazon reached many more affluent and luxury-oriented consumers (household incomes $75,000+, $250,000+ and $500,000+). According to this survey, Walmart customers' average income is about $76,000 while Amazon's average is about $89,000."
The study is from the Shullman Luxury and Affluence Monthly Pulse.
- KC's View:
