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Online Media Daily reports that PayPal has launched a digital gift store, "allowing U.S. customers to buy digital gift cards using its payments service from third-party merchants. On board as initial partner is Apple, which is offering iTunes vouchers in different amounts … The company also recently began allowing customers to buy and use gift cards via its digital wallet app through a partnership with prepaid card network Blackhawk Network. With its new gift store, PayPal is taking a more direct approach to boosting its payments business online by setting up its own e-commerce site."
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