Target said yesterday that it will expand its "Beauty Concierge" program to 95 stores in New York, New Jersey, the San Francisco Bay area, and Dallas-Fort Worth. The program puts what is called a "highly trained, brand agnostic beauty enthusiast" into stores' beauty and cosmetics aisles for free customer consultations.
The Beauty Concierge program was originally tested in the Chicago market in summer 2012, and then was expanded into select stores in Los Angeles, Orange County, Washington, D.C., Northern Virginia, Baltimore and Minneapolis. The Beauty Concierge program is now available in nearly 300 stores across the country, Target says.
The Beauty Concierge program was originally tested in the Chicago market in summer 2012, and then was expanded into select stores in Los Angeles, Orange County, Washington, D.C., Northern Virginia, Baltimore and Minneapolis. The Beauty Concierge program is now available in nearly 300 stores across the country, Target says.
- KC's View:
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Just like a Genius Bar. Stores need to invest in more such efforts.
