MarketWatch reports that Adobe is out with its 2013 Online Shopping Forecast, which predicts that "record growth for online sales on Thanksgiving with $1.1 billion and Black Friday with $1.6 billion, increases of 21 and 17 percent, respectively. Consumers are also expected to spend more than $2.27 billion online this Cyber Monday, up 15 percent year-over-year (YoY). With only 27 days between Thanksgiving and Christmas, the data also shows that the late start could cost retailers $1.5 billion in potential sales."
The Forecast also predicts that "mobile optimized retailers will transact more than 20 percent of their sales via smartphones and tablets, a 47 percent increase YoY"; that while "only two percent of purchases will come directly from social media sites including Facebook, YouTube, Pinterest and Twitter," more than a third of consumers will use social media as a touchpoint before making their purchases; and that "showrooming" will become standard operating procedure for consumers, with 35 percent of 18-34 year olds saying they "already leverage mobile devices to compare prices while in stores, well above the 22 percent average."
The Forecast also predicts that "mobile optimized retailers will transact more than 20 percent of their sales via smartphones and tablets, a 47 percent increase YoY"; that while "only two percent of purchases will come directly from social media sites including Facebook, YouTube, Pinterest and Twitter," more than a third of consumers will use social media as a touchpoint before making their purchases; and that "showrooming" will become standard operating procedure for consumers, with 35 percent of 18-34 year olds saying they "already leverage mobile devices to compare prices while in stores, well above the 22 percent average."
- KC's View:
