business news in context, analysis with attitude

by Kevin Coupe

Fast Company reports on a new study from Visa suggesting that "40% of Americans, on average, carry less than $20 in their wallets. Even though women are prone to giant-purse syndrome, 30% of them have less than $10 in cash (compared with 16% of men) while 21% of men carry more than $100 (compared with 5% of women)."

The study also reveals:

• "Only 12% of respondents saying they visited a retail store once a month to check out a product in person with no intention to buy. In contrast, 53% reported never visiting a physical store before making a purchase online."

• "Overall, 27% of smartphone owners and 24% of tablet owners have shopped using their mobile devices in the last year."

• "The survey found 15% of respondents said they have scanned a QR code to make a purchase in the last year."

• "About 20% to 30% of respondents said they would use their smartphones to pay for public transportation, parking meters, tips, and gas station purchases if they could."

Our economic lives in transition ... it's an Eye-Opener.
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