• In Canada, Market News reports that Longo's Fruit Markets has teamed with a digital shopping marketing company, Unata, to create mobile applications that allow customers to "enhance and personalize" their shopping experiences.
According to the story, "With the app, shoppers can create a shopping list from Longo's entire product range, and have access to prices and store specials. What's more, they can sign up for the Longo's Thank You Rewards program, or log into an existing account through the app, thus allowing shoppers to access their points balance and display their loyalty card on the phone to earn points at checkout. Also, previous purchases can be viewed within the app, as well as a personalized flyer that highlights on sale products that have previously been purchased by the individual, and specials that a person is most likely to be interested in, based on past purchase history."
According to the story, "With the app, shoppers can create a shopping list from Longo's entire product range, and have access to prices and store specials. What's more, they can sign up for the Longo's Thank You Rewards program, or log into an existing account through the app, thus allowing shoppers to access their points balance and display their loyalty card on the phone to earn points at checkout. Also, previous purchases can be viewed within the app, as well as a personalized flyer that highlights on sale products that have previously been purchased by the individual, and specials that a person is most likely to be interested in, based on past purchase history."
- KC's View:
