• In the UK, Marketing Week reports that "Tesco is consolidating the number of Clubcard loyalty schemes by bringing Exchange and Rewards initiatives under one banner - Clubcard Boost - in a bid to make its voucher loyalty scheme 'easier to understand' and to increase redemption."
Tesco says it is reducing its loyalty programs from eight to five and will leave those in place until the end of the year, at which point it will re-evaluate based on customer feedback.
Tesco says it is reducing its loyalty programs from eight to five and will leave those in place until the end of the year, at which point it will re-evaluate based on customer feedback.
- KC's View:
