business news in context, analysis with attitude

USA Today reports that fast feeder Taco Bell has "unveiled plans for a 'Power Protein Menu' - entrees under 450 calories with more than 20 grams of protein - that it also will begin testing on June 25 at its locations in Dayton, Ohio. Taco Bell also will test two additional zero-calorie beverages."

"For Taco Bell," the story says, "the Power Menu is the first product line where the key driver behind it is balanced nutrition, says Missy Schaaphok, nutritionist and product manager for the fast-food chain. The products include a Power Protein Chicken Burrito, with 400 calories and 24 grams of protein. And a Power Protein Chicken Bowl, with 270 calories and 23 grams of protein."
KC's View:
I'm still not going to go to Taco Bell, but I think this is a smart move ... it at least suggests there are options for people who want to eat there but need or want to be careful about their diets.