Dow Jones reports that Target is testing a new Netflix-style video service, Target Ticket, that "has 15,000 new releases, classic movies and next-day TV." For the moment, the beta service is only available to Target employees.
- KC's View:
Here's the passage that grabbed my attention...
With the service, Target is not only taking on Netflix Inc. in the video streaming field, but also Google Inc.'s YouTube and Hulu, which is jointly owned by News Corp., Walt Disney Co. and Comcast Corp ... Target is also up against its rival Wal-Mart Stores Inc., which in 2010 bought the Vudu video streaming service.
What's interesting to me is the ways in which all the competition is sort of merging, and that so many entities are going into new categories and segments to compete with companies that are making incursions onto their turf. It is all interconnected, with the ultimate goal being to make indelible and sustainable connections with the shopper that will cut across categories.
It is going to be an enormous and ongoing battle.
Sounds like fun.