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The Wall Street Journal this morning reports that "the Urban Land Institute ... released the results of a survey showing that members of Generation Y, also called Millennials, prefer dining and entertainment as part of their shopping trips. They often shop online but also frequent discount department stores and warehouse clubs."

In order to get these young people off their smart phones and into stores and shopping centers, the survey suggests, retailers need to add experience-based venues that offer the opportunity for socializing and entertainment. This can mean restaurants and movie theaters, or fresh-food driven supermarkets, or even dog runs where pet owners can congregate with people of like interests.
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