• The Wall Street Journal reports that Quidsi, the online retailer acquired by Amazon.com for $500 million three years ago that operates Diapers.com and Soap.com, "is offering its own version of the popular Prime shipping service that will allow users to get two-day shipping on many orders. For now, it is offering the service free to users for 90 days, though it will later introduce a paid annual membership."
The service will be known as "Familyhood Plus."
The service will be known as "Familyhood Plus."
- KC's View:
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Amazon's Prime service has been enormously impactful in terms of driving multiple sales and loyalty, and it makes perfect sense to use the concept elsewhere in the Amazon portfolio.
