The Chicago Tribune reports that Wrigley has decided to pull its Alert caffeinated gum from store shelves, ceasing all production, sales and marketing efforts, as the US Food and Drug Administration (FDA) conducts an investigation into what impact consumption of additional caffeine will have on children.
According to the company, the goal is to "give the FDA time to develop a new regulatory framework for the addition of caffeine to food and drinks."
The Tribune notes that "the world's largest gum manufacturer has underscored that Alert exceeds all guidelines for disclosure and that consumers wouldn't be buying the product by mistake. Alert was merchandised away from gum and candy, alongside products including 5-Hour Energy Shots."
According to the company, the goal is to "give the FDA time to develop a new regulatory framework for the addition of caffeine to food and drinks."
The Tribune notes that "the world's largest gum manufacturer has underscored that Alert exceeds all guidelines for disclosure and that consumers wouldn't be buying the product by mistake. Alert was merchandised away from gum and candy, alongside products including 5-Hour Energy Shots."
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