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The St. Louis Business Journal reports on four students from Washington University who have launched a website called, which "wants to create a marketplace allowing farmers to directly sell their products to restaurants in the St. Louis area.

"The project started in January in a entrepreneurship course at the university. The team quickly built a prototype and got several local farms signed up.

"Farmplicity aims to be the missing link for St. Louis chefs and restaurants who want to embrace locally grown food but avoid the hassles of sourcing and paying for small amounts of produce from multiple sources."
KC's View:
Smart, on so many levels.

And a measure of the kind of innovative thinking that college students demonstrate.