business news in context, analysis with attitude

Netflix announced yesterday that it has made a deal for yet another original series, to follow on the success of this winter's "House of Cards" and the about-to-debut sequel to cult favorite "Arrested Development."

This one will be called "Sense8," and it is described as "a gripping global tale of minds linked and souls hunted with a ten episode run for its first season." It will be produced by some science fiction icons - he Wachowskis of The Matrix fame, and J. Michael Straczynski, creator of "Babylon 5."

Netflix hit a public relations and viewer home run with "House of Cards," which was sort of like 'The West Wing" meets "The Sopranos," and which made all 13 episodes of its first season available at the same time, allowing viewers to dictate how and when they would watch, rather than putting the power in the hands of a network.
KC's View:
The best way to build a brand is to offer products and content that nobody else has. It applies to Netflix. And it applies to retailers.