by Kevin Coupe
There is a fascinating video piece on FastCompany's website that looks at a German production company called The Marmalade that specializes in the creation of what is called "food porn," which might include "the surreal images of a stream of milk chocolate colliding with dark chocolate in midair, or a perfect, effervescent beer hitting a frosty glass with all the force of class-five whitewater rapids."
It is worth watching, just for the fun of it.
But it also strikes me that there are a couple of business lessons inherent in the video.
One is the fact that to a great degree, The Marmalade actually creates many of the tools that allow it to make these videos and commercials. In other words, its people are not satisfied with simply using the tools to which everybody has access ... they recognize that they have to change the nature of the game if they are going to dominate the competition. That's a philosophy, I think, with broader applications.
There's also a comment in the video about how there are two critical factors in creating these videos - physical tools and digital tools, each of which plays a role, and neither of which would be as effective without the other. It essentially is about the inter-connectivity of high-tech and high-touch.. Which also is a lesson worth taking seriously.
Check it out. It is an Eye-Opener.
There is a fascinating video piece on FastCompany's website that looks at a German production company called The Marmalade that specializes in the creation of what is called "food porn," which might include "the surreal images of a stream of milk chocolate colliding with dark chocolate in midair, or a perfect, effervescent beer hitting a frosty glass with all the force of class-five whitewater rapids."
It is worth watching, just for the fun of it.
But it also strikes me that there are a couple of business lessons inherent in the video.
One is the fact that to a great degree, The Marmalade actually creates many of the tools that allow it to make these videos and commercials. In other words, its people are not satisfied with simply using the tools to which everybody has access ... they recognize that they have to change the nature of the game if they are going to dominate the competition. That's a philosophy, I think, with broader applications.
There's also a comment in the video about how there are two critical factors in creating these videos - physical tools and digital tools, each of which plays a role, and neither of which would be as effective without the other. It essentially is about the inter-connectivity of high-tech and high-touch.. Which also is a lesson worth taking seriously.
Check it out. It is an Eye-Opener.
- KC's View:
