CNBC reports that in an interview, Starbucks chairman/CEO Howard Schultz said that the company plans to open some 3,000 stores in the Americas over the next five years, with half of those in the United States.
In addition, Schultz said, the company plans to open 1,500 stores in mainland China by the end of 2015.
In addition, Schultz said, the company plans to open 1,500 stores in mainland China by the end of 2015.
- KC's View:
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Really? There's room for 1,500 more Starbucks in the US?
I cannot help but wonder if that kind of expansion will dilute the brand in ways from which it will be hard to recover.
Just askin'...
