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In Minnesota, the Star Tribune reports that General Mills "is launching a unique food delivery service, partnering with supermarket operator Coborn’s and focusing on the senior demographic ... The company is producing a new product for the delivery service, frozen full meals — beef stew with cheddar mashed potatoes, etc. — under the moniker Betty Crocker Kitchens. The meals will be distributed by CobornsDelivers, which covers the Twin Cities area."

There are 25 meals in the line. If the pilot program in the Twin Cities works, the goal is to roll it out to other markets.

According to the story, "Customers can order through the website, a General Mills 800 phone number, or through CobornsDelivers’ website using the search term 'bck.' Orders are to be filled within 24 hours, General Mills says. The minimum order is seven meals for $55, including delivery."
KC's View:
Smart to use the Betty Crocker brand, which has a lot of equity, for this program. And it'll be interesting to see how these seniors respond to the home delivery aspect ... and how many orders are placed online rather than via phone.