• Business Insider is out with a study about the "showrooming" trend, in which consumers use mobile devices to compare the prices and attributes of products they see in bricks-and-mortar stores with those available online.
The report suggests that showrooming can have an enormous impact on sales, with Deloitte saying that smartphones affected $159 billion in US store sales in 2012, a number likely to up to close to $700 billion by 2016. The report also suggests that the impact will be even more keenly felt by retailers during the holiday shopping season, when consumers are more likely to comparison shop, less likely to make impulse purchases, and have the time to wait for a delivery.
The report suggests that showrooming can have an enormous impact on sales, with Deloitte saying that smartphones affected $159 billion in US store sales in 2012, a number likely to up to close to $700 billion by 2016. The report also suggests that the impact will be even more keenly felt by retailers during the holiday shopping season, when consumers are more likely to comparison shop, less likely to make impulse purchases, and have the time to wait for a delivery.
- KC's View:
