Anheuser-Busch InBev took to 10 of the nation's major newspaper over the weekend, placing full-page advertisements defending itself against a proposed class action lawsuit accusing it of watering down a number of its beer brands.
The ad shows a can of drinking water bearing the company's logo, with a headline that says, "They must have tested one of these." The ad copy notes that A-B has donated 71 million cans of drinking water to the American Red Cross and other global disaster relief organizations, and pledges that "in every other circumstance, the Anheuser-Busch logo is our ironclad guarantee that the beer in your hand is the best beer we know how to brew. We take no shortcuts and make no exceptions. Ever."
The ad shows a can of drinking water bearing the company's logo, with a headline that says, "They must have tested one of these." The ad copy notes that A-B has donated 71 million cans of drinking water to the American Red Cross and other global disaster relief organizations, and pledges that "in every other circumstance, the Anheuser-Busch logo is our ironclad guarantee that the beer in your hand is the best beer we know how to brew. We take no shortcuts and make no exceptions. Ever."
- KC's View:
- his may be a capricious lawsuit. But don't you think that someone, somewhere has to have a lab report that A-B ought to be worried about?
