business news in context, analysis with attitude

by Kevin Coupe

Talk about a shotgun marriage ... and this time, the shotgun is the recession.

The Dallas Morning News has reported that "more than 50 exclusive and limited-edition items designed by 24 American designers will be sold at both Target and Neiman Marcus stores, and those items will also be included in the Neiman Marcus Christmas Book."

Neiman Marcus, of course, is the very definition of luxury shopping, and Target has always made its bones on "cheap chic." Analysts suggest that there may actually be a number of people who shop at both, and so this collaboration may make a kind of sense, as people look to be fashionable without always spending ton of money.

The items involved in the promotion will be priced as low as $7.99 and as high as $499.99.

Gregg Steinhafel, chairman, president and chief executive officer of Target, calls this a "redefining moment in retail." I'm not sure about that ... but at the very least, it represents a unique way of looking at the world and marketing to shoppers.

And I think it is the kind of unconventional thinking that can lead to Eye-Opening results. Or at least attention.
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