business news in context, analysis with attitude

by Kevin Coupe

Look, I'm an Apple guy. Have been for as long as I can remember.

That doesn't mean I don't appreciate the competition. As a committed Apple user, I'm never threatened by the idea of innovative competitors to the company - I think that it will only drive everybody to be better. In the end, that's good for all of us.

A version of the TV commercial at left has been running on the various television networks, but I think the full 90 second edition is worth watching. It is for Samsung's smartphone, and takes some well-placed and humorous shots at the Apple iPhone 5.

It is very funny. It is very savvy. And it is a great example of how to compete effectively, even against a company that too often is seen as something more than a terrific technology company. (As if being a terrific technology company isn't enough.)

Enjoy. It is an Eye-Opener.

KC's View: