• In the UK, the Daily Mail writes that Tesco got rid of the budget-priced Value brand that it had been selling in distinctive blue-and-white striped packaging.
The reason? Sales were not up to expectations, and research showed that some customers "felt more than a little embarrassed" to be seen buying the line.
The story notes that "it has been replaced with a newly designed Everyday Value range, which features brightly coloured, more upmarket-looking packaging.
The reason? Sales were not up to expectations, and research showed that some customers "felt more than a little embarrassed" to be seen buying the line.
The story notes that "it has been replaced with a newly designed Everyday Value range, which features brightly coloured, more upmarket-looking packaging.
- KC's View:
