business news in context, analysis with attitude

...with brief, occasional, italicized and sometimes gratuitous commentary...

USA Today this morning is rolling out the first major redesign of the paper in 30 years, updating a look that revolutionized the newspaper business when it first appeared three decades ago.

At the same time, the Gannett-owned paper is overhauling its website that, as Advertising Age reports, "it hopes will produce a more fluid, app-like experience that some would say resembles the Flipboard mobile app."

The key seems to be creating a more integrated newspaper-website experience, which is a good metaphor for what bricks-and-mortar stores need to do when thinking about their online presence.
KC's View: