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Whole Foods announced that after months of competition by more than 300 professional butchers from the company, it has crowed a winner in its 2012 national Best Butcher competition - Armand Ferrante, a Whole Foods Market butcher from Middletown, N.J.

The announcement says that "Ferrante cut and carved his way to the Best Butcher national championship, where he went head-to-head with two other finalists ... The Jersey Boneless Short Rib, the new 'cut' Ferrante created for the contest, will be featured in all Whole Foods Market stores starting Sept. 15, for $8.99 per pound.

"Armand also won a trip to Iceland's Food & Fun Festival (February 2013, Reykjavik) and a year's worth of bragging rights."
KC's View:
Really? This guy wins a contest, and his prize is to go Iceland in February? What the hell did the second place finisher get?

Wait. I know.

"Second place is a set of steak knives. Third place is you're fired."