• Bloomberg BusinessWeek reports on how Tesco is rolling out some 150 pick up stations at stores throughout the UK, allowing customers to order online and then collect their purchases rather than waiting for them to be delivered.
The story says that "Bryan Roberts, an analyst at Kantar Retail in London, said click and collect will give shoppers a reason to choose Tesco over its competitors. Among the top four grocers in the U.K., only Wal-Mart Stores Inc.’s Asda, the No. 2 chain, has a similar service for groceries, and it’s just in a trial stage. The service also helps Tesco stand out from online retailers."
The story says that "Bryan Roberts, an analyst at Kantar Retail in London, said click and collect will give shoppers a reason to choose Tesco over its competitors. Among the top four grocers in the U.K., only Wal-Mart Stores Inc.’s Asda, the No. 2 chain, has a similar service for groceries, and it’s just in a trial stage. The service also helps Tesco stand out from online retailers."
- KC's View:
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Offering this option will, for most retailers, become part of the normal portfolio of services, I believe. Customers will expect the option, and will turn away from retailers that do not provide it.
