Daymon Worldwide announced that it has formed a new Specialty Brands division, described as being "dedicated to bringing smaller, innovative brands with unique consumer appeal to the retail market. "
According to Daymon, "The new division’s first venture will be a partnership with Chicken Soup for the Soul, the iconic book publisher known as a world leader in life improvement, inspiration and wellness. Daymon will team up with Chicken Soup for the Soul Publishing to introduce a line of comfort foods under the 'Chicken Soup for the Soul' name."
“One of our goals is to generate new opportunities for suppliers across a wide variety of categories, and innovative products and brands will do just that," says Carla Cooper, chief executive officer of Daymon Worldwide. "For retailers, adding these brands to the assortment enhances key categories and can help drive store traffic. With strong consumer awareness and established brand loyalty, many specialty brands are poised for immediate success.”
According to Daymon, "The new division’s first venture will be a partnership with Chicken Soup for the Soul, the iconic book publisher known as a world leader in life improvement, inspiration and wellness. Daymon will team up with Chicken Soup for the Soul Publishing to introduce a line of comfort foods under the 'Chicken Soup for the Soul' name."
“One of our goals is to generate new opportunities for suppliers across a wide variety of categories, and innovative products and brands will do just that," says Carla Cooper, chief executive officer of Daymon Worldwide. "For retailers, adding these brands to the assortment enhances key categories and can help drive store traffic. With strong consumer awareness and established brand loyalty, many specialty brands are poised for immediate success.”
- KC's View:
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I think a line of comfort foods with the "Chicken Soup for the Soul" brand is utterly brilliant ... and I don't know why it has taken this long to come up with this idea. Kudos to Daymon for a notion that I think could be gangbusters.
