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The Los Angeles Times this morning reports that the new Eco Pulse survey from the Shelton Group found that "39% of Americans felt the most green guilt for wasting food."

In addition, the story says, "consumers also felt guilty about leaving the lights on when leaving a room (27%), wasting water (27%), failing to unplug chargers for electronics (22%), not recycling (21%) and forgetting to bring reusable bags to the store (20%). They felt the least guilt about not buying energy-efficient light bulbs (9%), not sticking to an energy-efficient thermostat setting (7%), not being careful about how long or when they watered the lawn (6%) and using chemical lawn or plant fertilizers (6%)."

Demographically, women "reported feeling far more guilt than men about wasting food, using paper towels, buying cleaning products with strong chemicals, eating meat and other behaviors. Consumers who earn $75,000 to $99,999 per year felt more guilt than others about wasting food, whereas those earning $100,000 or more were more likely to say the felt no guilt at all.

"Senior citizens felt the least guilt about not recycling, and 18- to 24-year-olds felt the most guilt about taking long showers."
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