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In the UK, The Grocer reports that Tesco plans to launch a rollout of in-store displays devoted exclusively to US products, including "Hershey’s chocolate, meat snacks brand Jack Link’s and food lines including pretzels, mustard, squeezy cheese, macaroni cheese and cereals." The initiative will start in 10 stores, and expected to roll out across the chain in fairly short order.
The story notes that it "comes two weeks after Asda launched American confectionery bays in almost 100 stores" with "a range of 12 Hershey’s products and started stocking fizzy drink RC Cola as it looked to leverage its relationship with US parent company Walmart."
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