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• The New York Times this morning reports on how Frito-Lay, Walmart, Samuel Adams and other companies are turning social media sites like Facebook and Foursquare " into extensions of market research departments. And companies are just beginning to figure out how to use the enormous amount of information available ... companies using data from social media said the ability to see what consumers do, want and are talking about on such a big scale, without consumers necessarily knowing the companies are listening in, was unprecedented."

You can read the entire piece here.
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