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The Associated Press this morning reports that "the Food and Drug Administration on Wednesday rejected the Corn Refiners Association's bid to rename its sweetening agent 'corn sugar.'

"Given the sweetener's bad reputation in recent years, the association submitted an application to the agency in 2010 to have the product renamed on nutrition labels. But the FDA said that it defines sugar as a solid, dried and crystallized food — not a syrup."
KC's View:
Good. I'm no scientist, but this sounded like a kind of corporate three-card monte to me. Move the ball, change the name, and eventually maybe you can fool most of the people most of the time. The opposite of transparency.