E-Commerce as a Deflationary Influence: Part 3 of a 12-Part Series
This morning, MNB continues a series of videos culled from a presentation that I did at the recent Food Marketing Institute (FMI) 2012 Show in Dallas. The session, entitled "From Amazon to Zipcar: Innovations from the E-Revolution," featured an extended conversation with Tom Furphy, CEO of Consumer Equity Partners and the guy who helped Amazon.com get into the grocery business.
Today: Why e-commerce creates transparency, which in turn drives down prices, and why this creates an environment in which, to compete, retailers have to focus on something else.
This series is made possible by MyWeb Grocer, the leading provider of digital grocery and CPG solutions.
For more information about how you can fight an efficient and effective battle in the e-revolution, email MyWebGrocer by clicking here, or call (888) 662-2284.
- KC's View: