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IGA yesterday announced that it has joined forces with Wounded Warrior Project (WWP) in its second annual IGA Exclusive Brand national cause marketing initiative. During this national campaign—running in participating IGA stores from Memorial Day Weekend (May 28) through Labor Day weekend (Sept. 3)— a number of WWP co-branded IGA Exclusive Brand products will be available for purchase in participating IGA stores. By fall of this year, IGA plans to donate up to $200,000 to WWP.

According to WWP, "Nearly 47,000 of our nation's servicemen and women have been physically wounded during the current military conflicts, with hundreds of thousands more estimated to be recovering from post-traumatic stress disorder, major depression and brain injuries. WWP assists injured service members and their families through a holistic approach to their recovery, providing programs and services to aid their physical rehabilitation and improving their mental health and well-being."
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