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The New York Times Magazine had a 4,000+ word piece over the weekend entitled “How McDonald’s Came Back Bigger Than Ever.”

Here it is in just 88 words:

McDonald’s, while an enormous global power, has been under attack in recent years for the quality of its food ... its impact on global obesity, especially in children ... and its homogenized, plasticized, lowest-common-denominator presence.

And so, it has been fighting back. With a more diversified menu. Better food. Healthier options. Nicer restaurants. And by using social media as a way to spread the word.

The goal has not just been to keep its current customer base and attract new customers, but also to prove the skeptics wrong.

If you want to read the while piece, click here.
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