HealthDay News reports on new studies from Children's Hospital at Dartmouth-Hitchcock Medical Center suggesting that “kids who recognize fast-food advertisements on TV are more likely to be overweight, and those familiar with TV ads for alcoholic beverages are more likely to drink.”
According to the story, “After being shown 20 images from the most popular TV ads for alcohol and 20 ads for fast food, with the brand names removed, the participants were then asked if they remembered the ads, liked the ads and knew about the products being advertised. The researchers found that 59 percent of kids drank and 49 had engaged in binge drinking at least once the previous year. Familiarity with TV alcohol advertising was much higher among the drinkers than nondrinkers, and having alcohol-branded merchandise or having a favorite alcohol ad was linked to more hazardous drinking.”
According to the story, “After being shown 20 images from the most popular TV ads for alcohol and 20 ads for fast food, with the brand names removed, the participants were then asked if they remembered the ads, liked the ads and knew about the products being advertised. The researchers found that 59 percent of kids drank and 49 had engaged in binge drinking at least once the previous year. Familiarity with TV alcohol advertising was much higher among the drinkers than nondrinkers, and having alcohol-branded merchandise or having a favorite alcohol ad was linked to more hazardous drinking.”
- KC's View:
