CNBC reports on a new study from Chitika Insights reflecting a couple of specific realities about the new iPad. One is that most users of the newest iPad “are confined to wealthier, coastal states,” which suggests that it has become a status symbol purchased only by the most affluent. The second finding is that the new iPad “already accounts for 9 percent of all iPad traffic,” which means that the most affluent also are using the technology, not just buying it for appearances’ sake.
- KC's View:
The study concludes - and I agree - that retailers looking to appeal to these affluent consumers would be advised to develop mobile platforms that take advantage of the technology - they are savvy shoppers and technology users, and they want to patronize equally savvy retailers.