Starbucks announced yesterday, under pressure from vegetarians, that it no longer will use cochineal coloring derived from crushed bugs, a practice that recently was adopted as the company sought to move away from artificial colorings. Instead, the company said, it will begin using a tomato based ingredient to color several products including its strawberry Frappuccinos.
- KC's View:
The real lesson here is not about cochineal coloring vs. artificial coloring. The real lesson is about how people can, marshaling the power of modern communications tools, create change, even at a powerhouse marketer, in relatively short order.