• In the UK, Marketing Magazine reports that in addition to investing significant money in its faltering British stores, Tesco “intends to develop a sales channel for Clubcard rewards through the introduction of late-availability and limited-stock offers across categories including holidays, ticketing and clothing ... It is also working on a programme known internally as ‘Love Loyals’, with plans to launch later this year or early in 2013. It will identify and roll out 10 key member benefits aimed at retaining customer loyalty. It hopes to achieve 10% average participation.”
- KC's View:
