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Ahold-owned Giant of Carlisle and Martins Food Markets announced that as part of their effort “to fight childhood obesity and help kids live healthier lifestyles,” they have initiated “a series of activities geared towards healthy kids this spring. In addition, the first issue of the grocers’ brand new “Kid Healthy Ideas,” a free health and wellness magazine, is now available in all stores. The 12-page, full color magazine, is designed for kids ages 8 to 12 and features health-related educational articles, games and recipes.”

The two retailers also said that they will “be offering hands-on ‘Good Things Grow Kid Challenges’ focused on healthy lifestyles for four consecutive Saturdays in all of its stores. Children will receive a free take-away or product sample each week.”
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