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The Boston Herald reports this morning that global beauty chain Sephora has equipped each of its 305 stores around the world with iPads that serve as “mobile point-of-sale option for customers, helping to mitigate the sometimes-long lines that form in the store.”

The move is part of a broader technology play by the company. According to the story, “20 Sephora stores, including the Prudential Center location, will have two to four iPads to help clients interact with a menu of services offered at their makeover studios.

“Sephora’s new website launched yesterday and was so highly trafficked that it crashed that afternoon. It allows customers to ‘pin’ their favorite products to virtual boards on Pinterest and gives users a behind-the-scenes look at the company and its staff through a new Instagram feed, the popular photo-sharing app snapped up by Facebook for $1 billion yesterday.”

Julie Bornstein, senior vice president of Sephora Digital, says that the Apple Store is her model:
“It’s about leveraging consumer technology to make shopping easier and more fun.”
KC's View:
I love it. I may actually to go into a Sephora to see how it all works, though it will be something like a rhinoceros going to a tea party.