• Walmart announced yesterday that it is working with The Band Perry, actress kimberly Williams-Paisley and four major food manufacturers - General Mills, ConAgra, Kraft and Kellogg - to launch “a campaign that will enable millions of Americans the opportunity to get involved by shopping at Walmart or visiting the company's Facebook page today through April 30 ... Walmart is inviting customers to visit one of its 3,854 Walmart stores and Neighborhood Markets nationwide and purchase products from participating suppliers that will help provide meals to families struggling with hunger. In-store signs will help direct customers to participating products and on-package labels will advise customers how to generate meals by entering product codes online, sharing a hashtag on Twitter or scanning a QR code.”
According to the announcement, “Customers can also visit Walmart's Facebook page to vote for one of 200 communities hardest hit by unemployment. The community with the most votes will receive $1 million to help fight hunger. The next 20 communities will each receive $50,000 for hunger relief. The Facebook campaign will also provide information on how users can donate or volunteer with hunger fighting organizations in their local communities.”
According to the announcement, “Customers can also visit Walmart's Facebook page to vote for one of 200 communities hardest hit by unemployment. The community with the most votes will receive $1 million to help fight hunger. The next 20 communities will each receive $50,000 for hunger relief. The Facebook campaign will also provide information on how users can donate or volunteer with hunger fighting organizations in their local communities.”
- KC's View:
