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The Wall Street Journal reports that the National Retail Federation (NRF) is predicting that this Easter, “the average person is expected to spend $145.28, up 11% from last year's $131.04. All told, a record $16.8 billion is projected to go into Easter-related spending, the trade group said.”

“A rising tide is being felt throughout the sector, as fashion trends continue to resonate, favorable weather drives pent-up demand, and we continue to note ongoing strong customer traffic," Adrienne Tennant, retail analyst at Janney Capital Markets, tells the Journal, addressing the prediction. "My general sense across the sector is that most retailers are likely running above [their sales] plans in March."
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