business news in context, analysis with attitude

by Kevin Coupe

A company called J&D’s, which has the stated business goal of making “everything taste like bacon,” is out with a new product that, I think it can be fairly stated, pushes the boundaries just a bit.

This new product is a bacon coffin, and it retails online for $2,999.99.

Here’s how the company describes it:

Is there a better way to show your love of bacon forever than to be buried wrapped in it? We don't think so.

This genuine bacon casket is made of 18 Gauge Gasketed Steel with Premium Bacon Exterior Interior, and includes a Memorial and Record Tube, Adjustable Bed and Mattress and Stationary and Swingbar handles. It also includes a bacon air freshener for when you get that buried-underground, not-so-fresh feeling. 

There are all sorts of unusual caskets out there - motorcycles, PBR cans, iPhones, tanks, Star Trek themes and more. We think that your final resting place deserves the eternal glory that is bacon.

And, the site adds: No returns accepted.

Now, this may seem like a little out there.

But what can you expect from a company that just a couple of years ago came up with a product called BaconLube, which is variously described as “the gold standard of meat flavored massage oils” and “the world's first bacon-flavored personal lubricant and massage oil.”

(No joke. Apparently J&D’s came up with the notion of BaconLube as an April Fool’s prank, and then got more than 3,000 serious demands for the product so they had to create one. One can only imagine what the R&D process was like...)

You have to admire the J&D’s business model. The company has a unique niche, and is creating products that will get you going and coming.
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