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CNBC reports that “a franchisee will launch Chick-fil-A’s first food truck that will serve customers in the Washington, D.C., area. Currently, there is only one traditional Chick-fil-A restaurant in the nation’s capital,” and this is seen as a way of growing the company’s presence while taking advantage of the food truck rage.
KC's View:
This is not seen as the beginning of a major effort ... but I suspect that if it is a huge hit, we’ll see a lot more of these food truck efforts in the near future.