CNBC reports that Jamba Juice plans to “put its JambaGo kiosks in 400 to 500 schools by the end of the year. The company has already opened 30 kiosks in a pilot program.”
CEO James White says that the company is positioning itself as a healthy alternative at a time when many schools are banning sugared soft drinks and trying to upgrade their meal offerings so they are tasty and more nutritious.
CEO James White says that the company is positioning itself as a healthy alternative at a time when many schools are banning sugared soft drinks and trying to upgrade their meal offerings so they are tasty and more nutritious.
- KC's View:
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I’d settle for edible.
I like this idea. A lot. I was really impressed when I recently went to my old college, Loyola Marymount University, and saw that there was a Jamba Juice on campus. A big upgrade from what they were offering 35 years ago. (God, I’m old.)
I also like this idea because it reflects a willingness to go into unorthodox locations in search of new business, new customers and new loyalties.
And...it probably is not a coincidence that Jamba Juice is making such moves at a time when Starbucks is getting into the juice business.
