business news in context, analysis with attitude

The Wall Street Journal this morning reports that “big advertisers, ad agencies and ad networks are working with Internet-browser makers on a ‘do-not-track’ system, a shift from the industry's previous skepticism about such a tool ... A do-not-track tool would let Internet users indicate they don't want their online activity to be monitored. Microsoft and Mozilla have incorporated such features into their latest browsers, but the tools rely on ad networks and others to honor people's do-not-track requests.”
KC's View:
One of the things that drives me nuts - just generally - is illustrated in this story, in the line that goes like this:

It is still not clear how ad networks and advertisers will interpret do-not-track requests. Some ad networks still collect information about Web browsing when users opt out of their systems, but don't use that information to display targeted ads.

And then it goes on to say that some executives say that consumers have simple expectations about do-not-track systems ... that they mean that - go figure - that they will not be tracked.

It’d be nice if people would say what they are going to do and do what they say.