Advertising Age reports that Unilever-owned Ben & Jerry’s has renamed its Oh My! Apple Pie ice-cream in the UK. From now on, it will be known as “Apple-y Ever After" as a way of supporting the proposed legalization there of same sex marriage. According to the story, “it has also redesigned the product's packaging with a motif of two grooms atop a wedding cake.”
Ad Age notes that “the move echoes its 2009 effort in the U.S., when it renamed Chubby Hubby to ‘Hubby Hubby’ to celebrate the legalization of gay marriage in its home state of Vermont.
Ad Age notes that “the move echoes its 2009 effort in the U.S., when it renamed Chubby Hubby to ‘Hubby Hubby’ to celebrate the legalization of gay marriage in its home state of Vermont.
- KC's View:
- The funny thing is that I did not even remember the “Hubby Hubby” thing. Then again, that may precisely be the game plan - those who don’t care about this stuff don’t notice, and those who are irritated by it get all up in arms and draw even more attention to what they view as the offending product.
