Burger Business reports that while the economy has not been kind to the restaurant industry, with more than six thousand - or one percent of the overall US restaurant population - closing between the fall of 2010 and the fall of 2011, the number of quick service burger restaurants actually grew.
The research, which comes from The NPD Group, suggests that “the number of QSR Burger chain restaurants increased by 275 or 0.6% between 2010 and 2011. The overall QSR Burger category was up 0.7%. That compares with a 1% decline overall for all QSR restaurants (all menu types).”
The research, which comes from The NPD Group, suggests that “the number of QSR Burger chain restaurants increased by 275 or 0.6% between 2010 and 2011. The overall QSR Burger category was up 0.7%. That compares with a 1% decline overall for all QSR restaurants (all menu types).”
- KC's View:
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Interesting.
I seem to recall that we had a story not that long ago on MNB about how burgers in general remained a hot commodity even as the recession hit, since burgers - even the high end, expensive variety - tend to be seen as an affordable indulgence. Even fast feeders were finding that investing in a better burger could be a smart move.
I have to wonder, though, if all the “pink slime” publicity might manage to cool this off a bit. Burgers may be an affordable luxury, but if companies - whether supermarkets or restaurants - start getting the reputation for sticking filler in there that does not belong,then it may not do much for the burger boomlet.
That said...for those who may be new to MNB (and there are a lot of you, since we get a minimum of between 50 and 75 new subscribers each week, I want to point out that more than three years ago, the entire MNB community collaborated on a “best burgers in the country” list. If you’re interested, you can find it here.
