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USA Today reports that Walmart “will launch a new service that lets owners of DVD/Blu ray movies pay $2 to $5 to stream them on Internet-connected devices, including TVs, tablets, smartphones and gaming consoles.

“Starting April 16, Walmart customers can bring their DVD and Blu-ray movies to the stores and receive ‘digital access’ to the titles from the partnering studios — Paramount, Sony, Fox, Universal and Warner Bros. Converting a title to standard definition viewing, similar the video quality on DVDs and Blu-ray discs, costs $2. An upgrade to high-definition (HD) is priced at $5.”

According to the story, “The move signals Walmart's support of UltraViolet, an initiative by movie studios and technology companies to move customers' purchased DVD movies into a cloud-based digital library. Launched late last year, UltraViolet seeks to improve and standardize digital rights and authentication for content.”
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