business news in context, analysis with attitude

...with random, italicized and occasionally gratuitous commentary...

• In North Carolina, the News Observer reports that beginning today, “Food Lion will offer a double-coupon promotion in Triangle and Fayetteville-area stores - just weeks after the supermarket chain's parent company announced it would close more than 100 stores. It will be the first time the Salisbury-based grocery chain will offer double coupons in the highly competitive Triangle grocery market, though it has tested the promotion in other areas, said Food Lion spokeswoman Christy Phillips-Brown.”

Food Lion clearly feels it has to do these things to reinforce and/or re-establish the strong price image it always has had, but I always get nervous about double coupons. It’s a dangerous road to travel, because you run the danger of getting shoppers hooked on them ... and at the same time, the simple reality is that anyone can undercut anyone else on price.
KC's View: