• Internet Retailer has a brief piece about this week’s eTail conference in Palm Springs, where at least some of the discussion focused on how smaller online retailers can compete with Amazon, which is almost always going to win the price comparison battle.
The secret? According to the site, it comes down to “carrying unique products, cultivating supplier relationships and offering top customer service.”
The secret? According to the site, it comes down to “carrying unique products, cultivating supplier relationships and offering top customer service.”
- KC's View:
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Go figure.
Actually, I don’t mean to be glib about this. I’m sure they were absolutely sincere about this. But I have to chuckle a little bit since those are pretty much the ways that any small retailer is going to succeed when battling with any big retailer.
